FW 24-25 ADV CAMPAIGN
Performance, elegance and comfort: these are the drivers of Peuterey new Fall-Winter 24/25 collection. An homage to quiet luxury, with essential outlines and sophisticated profiles, enhancing the quality of the garments and the fine materials, and unveiling a practical and timeless elegance.
Two international renowned personalities have signed this new advertisement season, by staying true to the brand's essence, and translating it into a clean, minimalist aesthetic.
French photographer Hugo Comte is famous for his signature style, which blends architectural influences with a powerful and narrative visual aesthetic. His ability to explore and intertwine new media to create symbolic and impactful images has made him a reference point in the international landscape. And next to him, Italian stylist from Sicily, Ramona Tabita, brings her bold, pop and vibrant style, by offering a fresh and dynamic take on the campaign. The resulting project has a strong visual and emotional impact, with a unique and distinctive editorial approach.
The project explores quiet luxury trends, through which Peuterey reinterprets its iconic shapes with a contemporary touch. This sophisticated search for materials and proportions encompasses every detail in the garments, making them the real protagonists.
And communication adopts a clever game of subtractions: by eliminating what is dispensable, it focuses on the pure essence of the pieces' design and quality, and highlights their essence with the same elegance and precision.
The outcome is a celebration of contemporary fashion, which draws attention to a style that reinterprets its roots in an innovative way, while remaining true to them. By creating the perfect balance between past and present, Peuterey shows its meticulous attention to details and to the use of the finest fabrics - such as the encounter between fine Italian wool and high-performing materials. Every piece conveys the aesthetic, function and versatility of the brand, and is also a conscious nod to Made in Italy design and excellence.
