Purpose
"Sustainability is our compass, guiding us every day toward a better future.
We believe in innovation that respects both the Earth and its people. We minimize waste and choose materials that preserve the delicate balance between nature and performance, without ever compromising
Our goal? To create with respect, leaving a positive impact that stands the test of time.”
Francesca Lusini, President of Peuterey Group
Peuterey takes its name after one of Mont Blanc’s peaks, a place of majestic beauty where earth and sky meet, where height and verticality merge with raw matter.
The brand's iconic three dots are a graphic tribute to this awe-inspiring place.
Born from these atmospheres, Peuterey embodies a relentless pursuit of excellence in material performance, purity of form, and functionality of details. A precious, and ever-evolving know-how that translates into a contemporary yet effortless elegance, perfectly in tune with a dynamic, urban lifestyle.
Proud of its Italian origins, Peuterey has embraced a global vision from the very beginning, establishing itself in the world’s most prestigious retail destinations. Every piece in Peuterey’s men, women and kids’ collections is crafted by expert hands, and it undergoes meticulous processes to ensure the highest quality standards.
In this perfect fusion of comfort, practicality and contemporary design, Peuterey offers a versatile and modern wardrobe that spans outerwear, apparel, footwear, and accessories.
Multifunctional and versatile, Peuterey garments adapt seamlessly to every moment and every climate, 24 hours a day, 7 days a week. From work to leisure, from bustling city streets to natural landscapes, they follow you wherever you go.
Peuterey's mission is to keep creating value through innovative, inclusive and sustainable fashion, in harmony with the world around us.
#REALITYTELLING: PEUTEREY CALLS FOR A CHANGE.
WITH A WHISPER STRONGER THAN A CRY, WITHOUT REVOLUTIONS.
This movement stems from the awareness that fashion design should be a matter of shape and function.
We believe that apparel should, first and foremost, meet the human need of representing ourselves inside society, while being something useful and functional, day after day.
However, the reality of our everyday life is much more challenging: it requires the great effort of being ourselves. Life is a daily challenge. And clothes should follow a person’s essence, letting it shine through, without taking over.
Therefore, we call upon a new realism where fashion design is placed at the service of our customers, and not the other way around.
We design functional, modular and flexible clothes, just like uniforms: for people who think, dream and create. Uniform does not mean uniformity. On the contrary, it means clothes in their more useful and democratic form. Clothes created for a purpose, who make everyone wearing them shine, because a uniform makes a person more important than the clothes they are wearing.
Peuterey is close to those who live truly, and who have no interest – nor time – for exhibitionism. People who give back to society and form bonds, families, groups. People who need to be dressed, not placed in a costume.
We are committed to creating timeless clothes with a soul. Truth, honesty, utility: this is the new luxury.
While fashion ventures into fairy tales, we support #realitytelling. Our story is in our customers’ hands, day after day.
Angelo Flaccavento
Our commitment to sustainability is a daily challenge, translating into concrete actions based on responsibility and transparency toward everyone we engage with: our employees, partners, stakeholders and customers. We believe that collaboration is key to building a better future.
Peuterey stands out internationally as an Upper Premium Brand in the high-end casualwear segment, achieving an exceptional balance of quality, design and price, while never losing sight of the need to minimize our environmental impact and create a positive social footprint.
We live in a time of growing awareness, and we want to be active promoters of change. This means investing in research and innovation to reduce waste, recycle materials and adopt cutting-edge solutions, to keep our style and functional standards high. Our mission is to offer versatile products, perfect on any occasion, and maintaining a sustainable Value-for-Money balance that meets consumer expectations while respecting the environment.
Beyond protecting the Planet, we invest in human potential, ensuring equal opportunities for all, based on merit. We promote gender equality and support the growth of young talents, as we believe sustainable progress can only be achieved through their empowerment and development. We find partnerships built on shared values to be the key to achieving ambitious and long-lasting goals, by combining collective responsibility with creativity, to shape a long-lasting and purposeful fashion.
Peuterey Global Goals
Inspired by the United Nation's 17 Sustainable Development Goals (SDG), we have identified the five strategic areas most relevant to us. These areas reflect the key global challenges within our industry, in line with the priorities that matter most to our customers and to us.
GENDER EQUALITY
The achievement of UNI/ PdR-125 Certification: 2002 – Gender Equality Certification reflects Peuterey's commitment to fostering a responsible and inclusive approach to business. The company strives to ensure equal opportunities in access, treatment, and professional growth to everyone, based on skills and merit, regardless of their gender. Additionally, it promotes diversity and equality, working to eliminate all forms of discrimination within the organization.
DECENT WORK AND ECONOMIC GROWTH
Peuterey promotes business models that prioritize the protection of human and workers' rights, recognizing that economic development cannot truly be achieved unless it involves all people, regardless of their social background, and unless it ensures safe working conditions, fair compensation, and respect for individual dignity.
RESPONSIBLE CONSUMPTION AND PRODUCTION
Peuterey promotes sustainable production models, reducing environmental impact through a conscious, efficient and responsible use of natural resources, safe management of chemicals and waste, and use of sustainable materials. The company ensures supply chain traceability and product quality, and is especially focused on reducing waste, recovering materials or properly disposing of them, and protecting the Planet for future generations.
LIFE ON LAND
Peuterey is committed to using certified and sustainable materials, prioritizing renewable packaging and transportation resources, and ensuring compliance with regulations on animal welfare through fully traceable sourcing. The company closely monitors the management of chemicals to reduce environmental impact, and supports circular economy practices.
PARTNERSHIPS FOR THE GOALS
Peuterey is set on building strategic alliances to promote sustainable development, by sharing knowledge, resources, and technologies. The company supports initiatives that foster inclusive growth, and is strongly committed to ethical, compliance and business integrity standards, while adhering to international codes of conduct and regulatory requirements.
The content of this publication has not been approved by the United Nations and does not reflect the views of the United Nations or its officials or Member States.