MEBYME

DIGITAL PROJECT #MEBYME
WITH PAOLO STELLA

FIVE STYLISTS BELOVED BY THE FASHION SYSTEM
TELL THEIR STORY THROUGH ALVARO BEAMUD CORTES

Peuterey follows up its 2022 'Fit your Uniqueness' ADV campaign with the #MebyME digital project devised and directed by Paolo Stella, to reinforce the message about the importance of showing one's uniqueness without fears, limitations or prejudices.

Five stylists, protagonists of the contemporary fashion industry, whose work interprets and enhances the image of actors, musicians and celebrities, put themselves in front of the camera for the first time, becoming protagonists of the #MebyME concept: Lorenzo Posocco, Nick Cerioni, Masha Brigatti, Edoardo Caniglia and Woo Lee are revealed in Alvaro Beamud Cortes'shots.

“With this project, we wanted to focus on the value of being able to be oneself and express one's personality. That is why we chose five stylists, beloved by the fashion system, and asked them to put themselves in the foreground to tell their stories through Peuterey garments, in a personal, free and gender-neutral way”, says Paolo Stella, creator and art director of the concept.

Discover their stories and personal vision of uniqueness in the videos below.

#MEBYME