Purpose
""Sustainability is our compass, the commitment that leads us every day toward a better future.
We believe in an innovation that respects the Earth and people, we reduce waste and we choose materials that preserve the balance between nature and performance, without ever compromising
Our goal? To create respectfully, to leave a positive mark that lasts over time.”
Francesca Lusini, President of Peuterey Group
Peuterey is one of Mont Blanc's peaks, a place of majestic beauty, where the earth and the sky come together, where height and verticality are blended with matter.
The brand's iconic three dots are its graphical reproduction.
Peuterey's spirit is born from such atmospheres, and it actualizes in a passionate search for an excellent material performance, pure shapes, and functional details: a precious, and constantly-evolving know-how.
Proud to be Italian, the brand has a global mindset, and has won over the most prestigious shop windows and international shopping venues. Peuterey outerwear - for men, women and kids - is made by expert hands, through long and meticulous processing phases, and according to the highest quality standards.
In this perfect union of comfort, practicality and contemporary design, they are true wardrobe masterpieces.
Multifunctional and versatile, they can be used dynamically on all occasions, under any weather condition: 24 hours a day, 7 days a week. From Peuterey outerwear, stemmed a total look designed for life on the move, between metropolitan contexts and natural settings, work appointments and relaxing moments outside the city.
Peuterey's goal is to continue to create value through innovative, inclusive and sustainable fashion that is in balance with the world around us.
#REALITYTELLING: PEUTEREY CALLS FOR A CHANGE.
WITH A WHISPER STRONGER THAN A CRY, WITHOUT REVOLUTIONS.
This movement stems from the awareness that fashion design should be a matter of shape and function.
We believe that apparel should, first and foremost, meet the human need of representing ourselves inside society, while being something useful and functional, day after day.
However, the reality of our everyday life is much more challenging: it requires the great effort of being ourselves. Life is a daily challenge. And clothes should follow a person’s essence, letting it shine through, without taking over.
Therefore, we call upon a new realism where fashion design is placed at the service of our customers, and not the other way around.
We design functional, modular and flexible clothes, just like uniforms: for people who think, dream and create. Uniform does not mean uniformity. On the contrary, it means clothes in their more useful and democratic form. Clothes created for a purpose, who make everyone wearing them shine, because a uniform makes a person more important than the clothes they are wearing.
Peuterey is close to those who live truly, and who have no interest – nor time – for exhibitionism. People who give back to society and form bonds, families, groups. People who need to be dressed, not placed in a costume.
We are committed to creating timeless clothes with a soul. Truth, honesty, utility: this is the new luxury.
While fashion ventures into fairy tales, we support #realitytelling. Our story is in our customers’ hands, day after day.
Angelo Flaccavento
Our commitment to sustainability is a day-to-day challenge which translates into concrete actions, based on responsibility and transparency toward all the people we meet: employees, partners, stakeholders and customers. We believe that collaboration is key to build a better future.
Peuterey stands out at international level as an Upper Premium Brand in the high-range casualwear segment, thanks to an excellent balance between quality, design and price, without ever losing sight of the importance of a reduced environmental impact and a positive social outcome.
We live in a time of awareness and we want to be active promoters, by investing in research and innovation to reduce waste, recycling materials and adopting cutting-edge solutions, to keep our style and function standards high. Our mission is offering versatile products, perfect on any occasion, in line with a sustainable quality-price report, which can meet consumer needs while respecting the environment.
Apart from respecting the Planet, we invest in the development of human potential, ensuring equal opportunities to everyone deserving of them. We promote gender equality and invest in the growth of young talents, because we believe a sustainable development can be achieved by taking care of and addressing their potential. We believe that partnerships based on common values are the key to reach ambitious and long-lasting goals, by combining collective and creative responsibility to create a long-lasting, substantial and functional fashion.
Peuterey Global Goals
All-round sustainability is a constant improvement path that represents above all a challenge to ourselves.
Starting from the United Nation's 17 Sustainable Development Goals, we have identified the most relevant five strategic areas for us, as they reflect the global challenges our sector has to face, and meet the matters that most affect us and our customers.
GENDER EQUALITY
We obtained the UNI/ PdR-125 Certification: 2002 – Gender Equality, which proves Peuterey's commitment to a responsible and inclusive way to do business, by ensuring equal opportunities of access, treatment and furtherance to all, regardless of their gender. In addition, it promotes diversity and equality, by removing all kinds of discrimination inside the organization.
DECENT WORK AND ECONOMIC GROWTH
Peuterey promotes business models focused on protecting human and workers' rights, because economic development cannot be considered so if it does not involve all people, regardless of their social background, and if it does not guarantee safe jobs with a just remuneration, and respectful of personal dignity.
RESPONSIBLE CONSUMPTION AND PRODUCTION
Peuterey promotes sustainable production models, reducing the environmental impact through a conscious, efficient and responsible use of natural resources, a safe management of chemicals and waste, and the use of sustainable materials. The company ensures a traceable supply chain and product quality, and is committed to waste reduction, recovery or correct disposal, to protect the Planet and future generations.
LIFE ON EARTH
Peuterey strives to employ certified and sustainable materials, by opting for renewable sources even for packaging and transportation options, and ensuring compliance with current animal welfare regulations, through completely traceable supply chains. The Company constantly monitors the way chemicals are managed, to reduce the environmental impact, and supports circular economy practices.
PARTNERSHIPS TO ACHIEVE GOALS
Peuterey creates strategic alliances to promote a sustainable development, and share knowledge, resources and technologies. The company supports those initiatives that promote an inclusive growth, while being strongly committed to an ethical, compliant and wholesome business, and adhering to conduct and regulatory standards.
The content of this publication has not been approved by the United Nations and does not reflect the views of the United Nations or its officials or Member States.