Peuterey Plurals SS/25 redefines the boundaries of contemporary urbanwear, with a fluid, no-labels collection, designed for anyone who sees fashion as a way to express their authenticity and individuality. A constantly evolving creative hub, where experimentation, freedom and innovation blend together to create the new language of style.
A genderless line, designed for new generations, to enhance its creative and unique nature, through cutting-edge design, performing materials, and outstanding quality.

URBAN REVOLUTION

The Plurals creative lab breaks away from conventions: deeply linked to Peuterey’s world, yet embodying an opposite, complementary dimension that stays true to the brand’s DNA and its core values – comfort and quality. The light-blue logo, - bold reinterpretation of Peuterey's classic red - becomes a symbol of change, a call to smash the glass ceiling and explore new ingenious horizons. The pattern breaking digital print actualizes this transformation of conventional models. Destructured lines, unexpected layering and unique proportions create a revolutionary visual impact, upending classic fashion rules and introducing a new urban aesthetics. Sweatpants, tracksuits, wind-breakers and bucket hats made of light matt fabrics, to combine performance and confident, versatile and dynamic looks.

Peuterey Plurals SS/25 is a forward-looking creative freedom manifesto, interpreting the always-on-the-go attitude of new generations, who are always looking for new sources of expression, creativity and inspiration. An immediate, spontaneous message, just like the attitude of those who never stop, driven by the desire of discovering new horizons and exploring unknown territories and languages.